Classic Bakery is a third generation bakery owned by the Movsessian family. When the business passed down to Areen, grandson of the founder, we were asked to breathe life into their brand. By completely upgrading the logo, website, packaging, and interiors, we did just that!
*Interior Design services are provided under our SUGARHAUS Brand.
We were tasked with creating a logo that felt modern but still gave a nod to the 90s when it all began. We didnt want to take a class brand and strip it of what made it classic, so we focused on typography.
We illustrated the history of the bakery, which was used on the paper packaging, as well as printed as an art piece at the entry of the second location. The goal of the social campaign below was to spark user generated content, and at the time, it was trending to have styled coffee moments at your favorite neighborhood cafe, so we focused on that.
A great deal of revenue for the brand is brought in through their website, so a high converting website layout was essential.
We’re a multi-media design studio where strategy meets swagger. At Feedback Design Co., we fuse bold branding, sleek web development, and creative direction into one seamless, future-facing experience