CLIENT: Femmycycle
SERVICES INCLUDED:
Logo + Identity Design
ART + ILLUSTRATION
Graphic Design
Website Design
Launch + BRAND STRATEGY
Packaging Design
Content Creation
FRACTIONAL Creative Direction
Femmycycle was a menstrual cup company that was developed by a doctor, and promised a leak-free period experience. They wanted a fierce and cheeky brand.
Logo + Identity Design
The Femmycycle logo was designed to look like three different things, depending on your perspective:
1- A half moon representing a phase of a woman's cycle.
2- A womans silhouette looking up at the night sky and stars, a reflection of woman-hood.
3- The ocean waves on a night horizon to represent the menstrual cycle.
Although it appears simplistic it packs a punch with meaning :)
GRAPHIC DESIGN + CONTENT CREATION
For the socials, and digital Ad banners, we created art that embodied a playful and occasionally cheeky brand that celebrated womanhood.
WEBSITE DESIGN
The website was developed with expert UX design. We ran a successful launch campaign, complete with an influencer gifting program, story-telling on socials, and closely monitored digital marketing ads. We were able to drum up a significant amount of website traffic within the first month of launch. Great brands don't just look good, they convert.
CUSTOM GIFTING CAMPAIGN
In the "Permission to PMS" box, we included:
- Sage - "Sage the Pain Away"
- A Chocolate Bar - "Period calories don't count"
- A Custom handmade Mug
- CBD Tea - Get Away From Me CBD Tea
- A Menstrual Cup
- Cup Cleanser
- A Candle - "NOT a Vagina Candle" (This was meant to be a poke at the Goop Vagina Candle that sold out. :)
PACKAGING DESIGN + ART DIRECTION
We’re a multi-media design studio where strategy meets swagger. At Feedback Design Co., we fuse bold branding, sleek web development, and creative direction into one seamless, future-facing experience
