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CLIENT: Henna Sooq

SERVICES INCLUDED:

Logo + Identity Design 

ART + ILLUSTRATION / CUSTOM MURAL

Graphic Design 

Website Design 

EVENT PLANNING*

Packaging Design 

ART DIRECTION

INTERIOR DESIGN**

Henna Sooq is a hair care brand in Columbia, Maryland, who focuses on henna derived products for hair coloring and maintenance. They tapped on us for a full rebrand, and interior design when they were growing into their first flagship location!

*All event planning work is done under our brand Venture and Vow Events.

**Interior Design services are provided under our SUGARHAUS Brand.

Logo + Identity Design 

The Henna Sooq logo is clean and minimal, and we used a Morroccan inspired floral motif, as that is where the founder sources a good deal of her materials from for her line of handmade hair products. 

ART DIRECTION + BRAND STORYTELLING

We needed to run a campaign for Henna as a ritual, during their body art promotion. We styled a photoshoot that exemplified luxury self care and the ritual of henna as a practice in art and relaxation. Photographer Erika Layne is a go-to for our creative lifestyle shoots. 

WEBSITE DESIGN

We designed a fully responsive e-commerce website for Henna Sooq, that is designed to showcase her quarterly sales. We designed several high converting email campaigns, that increased her click rate and sales conversions within weeks after rebranding.

PACKAGING DESIGN + PRODUCT STYLING

We were lucky enough to get to update Henna Sooq's over 100 SKUS, bringing color and vitality to their existing packaging, with the use of gorgeous copper foils, and earthy tones. We loved working with M. Shonell Photography to capture the new styling and photography for our client!

INTERIOR DESIGN

When it came to the interior design, we used our sister company SUGARHAUS to come up with a clean, sophisticated retail and hair studio space. We were inspired by Morrocco for the hand carved wall, and logo imprint. We even created custom Hamsa rugs for the main space, and they add such a vibrant touch!

We’re a multi-media design studio where strategy meets swagger. At Feedback Design Co., we fuse bold branding, sleek web development, and creative direction into one seamless, future-facing experience

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